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5 Marketing Must Do’s For Your Business
Marketing is a crucial part of establishing and growing any business. Regardless of what age, stage or industry your business is in, it's vital to define who your ideal customer is and figure out how to reach them. No matter how great your product or service, it's...
Business 101 7 Tips to Keep Clients Happy
In the 14 years since I started SOI, I’ve had the very great privilege of getting to know a great many business owners and watch them develop and grow their businesses a step at a time. We’ve seen so many of those businesses flourish and grow. Generally, when we’ve...
Soldiering on Through Business Ownership
It’s that time of year again and people everywhere are coming down with the usual batch of the dreaded lurgies (you might want to read my previous blog on the business owners guide to staying healthy). But that got me thinking about ‘that’ old TV commercial for...
Tips For Healthier Business Owners
With winter creeping onto our doorsteps, so too does the dreaded cold and flu season. I don’t think I’ve ever met a business owner who doesn’t feel that sense of panic when they think about getting sick and not being able to work. So I thought it was probably...
Small Business Lessons From Psychology & Economics
There’s a relatively new ‘field of endeavour’ that highlights that people buy products and services based on irrational decision making. It’s called Behavioural Economics which is situated somewhere between economics (which looks at people making decisions based...
Coworking – The Solopreneur’s Business Edge
If you’re a business owner who’s either in or been through the start-up phase, you’ll know that whilst there are benefits of working from home, there are also downsides to working from home too. After the euphoria of not having to commute, wake up early, or even get...
10 Tips for Solving Business Conflict
Given every news channel has been talking about the potential for increased conflict with North Korea for the last couple of weeks, I thought now might be a good time to visit how to deal with conflict. Although the potential for conflict exists in every workplace,...
The More and More of Building Business
Whether you’re in that first initial push to get a business up and running or you’re several years into business, no doubt you’ll come across a period when you want to get more from your business. That might be gaining more clients, bigger customer spends, broadening...
Getting Past Email Overload
Gosh the year is flying by, it’s almost the end of the first quarter and things are well and truly ramping up. Business confidence seems to be on the rise, everyone’s got their heads back in the business game and the pace everyone’s back working at is blistering. And...
Fishing for New Clients
5 Tips for Finding & Catching Them Now Easter is over and all those ‘pesky’ holidays early in the year are now over, business life can resume normal programming. And for most of us that means getting on with new business development. When you first start out...
Taking Stock
As the 2012-13 financial year comes to a close, many businesses both small and large, especially those in retail, are starting to plan for their usual year-end stock-take. Cue groaning. And whilst stock-takes are often rather dreaded, they’re a great chance for...
Are You On the Business Road That Leads to Awesome
I saw a short, but wonderfully inspiring, video this morning that I had to share. It’s by an eight or nine year old child. Yes, you read that correctly. He’s in primary school - scripted, probably - but boy is he good. And wise, oh my goodness. Although the messages...
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